The Road to Sustainable Transportation

The automobile is an essential element of modern life, providing mobility and economic prosperity around the world. At the same time, automobiles are a major user of energy and other resources, and a significant source of greenhouse gases such as CO_2.

Meeting the world’s growing transportation needs while preserving resources and the environment for future generations is the critical challenge facing automakers in the 21^st century. In his Wege Lecture remarks, Ford Motor Company Executive Chairman Bill Ford will discuss the dimensions of this challenge and what is being done to meet it, as well as what a sustainable transportation future might look like.

A public reception follows the lecture in the lobby of Rackham.

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