Erb Speaker Series: Peter Sinclair "Communicating Climate Science in the Disinformation Era"

Event Date: 
Wednesday, September 11, 2013 - 5:00pm to 7:00pm
Location: 
Ross School of Business Room 2230

The well funded, well organized and coordinated efforts of climate denialists on the internet pose a significant obstacle to the climate scientists and decision makers dedicated to educating the public about the realities of global warming.

One of the most effective social media initiatives against climate denialism has been Peter Sinclair’s “Climate Denial Crock of the Week“, the YouTube series that confronts and calls out climate deniers, deftly dissecting fossil funded disinformation and propaganda. Sinclair will illustrate the science with video clips, discuss what works, and what doesn't in climate communication, and relate stories from the media wars that have shaped coverage of the most important issue of the millennium.

The Erb Speaker Series is open to the public. Co-sponsored by: Erb Institute, Michigan League of Conservation Voters, Sierra Club, Michigan Environmental Council, and Ecology Center

Sinclair website: http://climatecrocks.com/