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S.C. Johnson & Son, maker of household products such as Windex, Pledge and Ziploc, is viewed as one of the more environmentally responsible companies in the U.S. So it was surprising to some when the Racine, Wisc.-based company faced multiple lawsuits for its patented Greenlist label and methodology. How did a company that was lauded as visionary years ago for voluntarily removing chlorofluorocarbons from aerosol cans wind up being accused of greenwashing? Andrew Hoffman, an SNRE and Ross School of Business professor, wrote in the case study, "SC Johnson and the Greenlist Backlash," that the company's experience underscores the wider problem of communicating green credentials to consumers.

Alumna Cynthia Koenig (M.S. '11/M.B.A. '11)


Alumnus Cynthia Koenig and the Dana Building are featured in the new public service announcement created by the University of Michigan. The announcement will air as a commercial and during sporting events broadcast on TV.

Shots from inside the Dana Building come from the Flume Room, the research lab space operated by Associate Professor Brad Cardinale.

Here is the story from the University Record explaining how the announcement was built ...

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