NRE 513

Meets With - STRATEGY 564 & 565 sections will be opening soon (space limited to 20 seats in each section)

Strategies for Sustainable Development

MW 10-11:30AM

Instructor- Mr. Steve Percy

Course Description:

Competitive Environmental Strategy --- This course deals with environmental issues from a strategic perspective.í‚   It focuses on how environmental pressures (e.g. sustainable development) and environmental problems (e.g. global warming, air pollution, waste-disposal), impact corporate mission, competitive strategy, technology choices, product development decisions, and production processes.í‚   Basic concepts of ecology and environmental science are discussed and contrasted to those associated with the traditional economic paradigm.

Managing Social Issues --- The pressure for sustainable development has significant implications for firms, particularly large multinational corporations.í‚   With free trade on the rise, long-term opportunities exist for firms able to identify, develop, and deploy technologies, products, and services that contribute to sustainable practices and resource use in the developing world.í‚   This course examines how long-term competitive positioning can be secured through strategies such as positioning can be secured through strategies such a environmental partnerships, technology cooperation, and collaborative planning.

Steve Percy is the former Chairman and CEO of BP America, Inc., BP's U.S. subsidiary prior to its merger with Amoco Corporation, and served in that capacity from 1996 until 1999. Prior to assuming those duties, he was President of BP Oil in the U.S. from 1992 to 1996, and since retiring from BP has also served as the head of Phillips Petroleum's Refining, Marketing and Transportation Company. He currently is Visiting Professor, Corporate Strategy and International Business, at the University of Michigan Graduate School of Business.

http://www.erb.umich.edu/People-and-Partners/Advisory-Board/#percy