Simpa’s technology and platform has the potential to change the way energy is used in rural electrification efforts. Simpa’s pay-as-you-go model streamlines payment collections, offers operational efficiency, and provides access to people who otherwise wouldn’t have electricity. Currently, Simpa applies their technology to solar home systems that provide energy to a single home. My job was to help them analyze the potential to enter new markets. To achieve this, I produced a three-part analysis. First, I analyzed the market by collecting and analyzing data on competitors, interviewing multiple market players to determine product requirements, organizing and implementing pilot projects to test our business model, and offering recommendations on next steps and considerations. The second part was an analysis of various business model options. This part involved mapping out business requirements, working with the tech team to discuss possibilities, and matching our ideas with what we learned from market research. Lastly, I used a financial analysis to understand the economics of potential partners, their willingness to pay, and the effect our solution had on their revenue model.