SRG Global
As part of the Tauber Institute's summer internship program, Alanya Schofield managed a four person multidisciplinary student team tasked with developing a strategy for SRG Global, an automotive trim manufacturer, to diversify into renewable energy products.
The team conducted an in-depth analysis of the renewable energy industry and undertook an internal company audit to identify products that are a good strategic fit given the companyí¢â‚¬â„¢s desired market characteristics and engineering and manufacturing capabilities. The team recommended a set of core products anticipated to result in $292 million of new annual revenue within five years, developed detailed implementation recommendations, and initiated two pilot programs. The team's recommendations received full support from the CEO and senior management, who are currently implementing them.
Internship Details
| Organization | SRG Global - Warren, MI |
| Employment Sector |
Private |
| Student's Field of Study |
Environmental Policy and Planning |
| Dual Degree Student? | Business |
| Topic Areas of Internship |
Renewable Energy |
| Duration & Dates | 14 weeks, starting 5/11/2009 |
| Skills Gained |
Leadership Skills, People Management, and Project Management |
| Duties Performed |
Analyze Industry Trends, Design and Project Management, and Strategy Development |
| How Student Obtained Internship | Tauber Institute (Ross & COE) |
| Paid or Unpaid? |
Paid |
