School of Natural Resources and Environment

Erb Institute for Global Sustainable Enterprise

S.C. Johnson & Son, maker of household products such as Windex, Pledge and Ziploc, is viewed as one of the more environmentally responsible companies in the U.S. So it was surprising to some when the Racine, Wisc.-based company faced multiple lawsuits for its patented Greenlist label and methodology. How did a company that was lauded as visionary years ago for voluntarily removing chlorofluorocarbons from aerosol cans wind up being accused of greenwashing? Andrew Hoffman, an SNRE and Ross School of Business professor, wrote in the case study, "SC Johnson and the Greenlist Backlash," that the company's experience underscores the wider problem of communicating green credentials to consumers.

Alumna Cynthia Koenig (M.S. '11/M.B.A. '11)


Alumnus Cynthia Koenig and the Dana Building are featured in the new public service announcement created by the University of Michigan. The announcement will air as a commercial and during sporting events broadcast on TV.

Shots from inside the Dana Building come from the Flume Room, the research lab space operated by Associate Professor Brad Cardinale.

Here is the story from the University Record explaining how the announcement was built ...

In an interview with The Financial Times, SNRE Professor Andy Hoffman discusses the role that waste conservation is playing within companies as they pursue broader sustainability agendas.

“In an age of plentiful and cheap resources you can afford to throw them out,” Hoffman is quoted in the story. “But as the price and the scarcity starts to go up, capturing them and bringing them back will be critical.”

The article, by Sarah Murray, is titled "The sustainable path to profit: don’t throw out the rubbish."

Laura Rubin (M.S. ’94, M.B.A. ’95,) was so enthused by the dual-degree idea, first proposed in the early 1990s, that she enrolled voluntarily even before the ink was dry on the plan. She knew instinctively then what so many incoming Erb students now take for granted: the paths of business success and environmental stewardship are intertwined and must therefore be studied in tandem.

1991-92: Talks begin between deans of the schools of Business and Natural Resources and Environment about the creation of a joint degree involving business and environmental studies

1994: The Corporate Environmental Management Program (CEMP) debuts; first class enters fall 1994. Advisory board formed to shape program’s direction

1993: Stu Hart hired as CEMP’s first director

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